Compost Logo Design
Course
Identity Design
Year
2021
Location
TX, USA
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This one was simple: design a icon used to identify composting.
This project started with researching compost and brainstorming ways to leverage contextual design language. From this exploration I established that the element of arrows could be used as a quick way to connect my logo to the icons used for recycling, and therefore link my logo to that family.
I also looked at trashcans around me and researched analogous examples that could help point me in the right direction.
To learn more about the design ideas I liked I made them in Illustrator. However, none of these had the "it" factor I was looking for.
Converting these first ideas into vector files narrowed down which
I came across this C symbol during my exploration and really loved the idea so I made it digitally to better understand it.
I reworked this mark digitally a couple times until I got to one that I was happy with.
This project ended with an animated gif made using AfterEffects.
